Soyang, a UK-based partner of Fujifilm, recently hosted an Open House event to showcase the remarkable capabilities of the ‘superwide’ (5m) Acuity Ultra R2 roll-fed printer to customers in its showroom. As a highly respected wide format materials supplier looking to enter into hardware sales, Soyang initially partnered with Fujifilm in mid-2022 to become a distributor of the Acuity Ultra R2 in the UK. The company was impressed with the machine’s ability to deliver on quality, reliability and ROI.

Soyang’s Open House event was hosted in partnership with Josero, a leading UK supplier of wide format printers, sign and print finishing equipment and printing supplies. Soyang, which bought the majority shares of Josero last year, has also partnered with Fujifilm to distribute the Acuity Prime flatbed printer in the UK.

Soyang customer Vincent Randall, co-owner of MediaCo Group, commented: “It was a pleasure to attend Soyang’s Open House event and it was great to see the Acuity Ultra R2 in-person. The fact that Fujifilm is making machines and designing them around users’ needs – and around their inks – is significantly important to companies like ours.”

Launched in mid-2021 as part of Fujifilm’s new Acuity wide format range, the Acuity Prime flatbed and Acuity Ultra R2 Roll-fed printers have each won iF, Good Design and Red Dot awards for their impeccable design features.

Andy Webb, UK Wide Format Sales Manager at Fujifilm, notes: “Our Acuity wide format machines were all fully developed by Fujifilm to maximise usability and ROI. We’re confident that Soyang’s extensive industry knowledge, expertise and customer base – all demonstrated at its recent Open House event – will help us to boost Acuity Ultra R2 and Acuity Prime sales across the UK.”